Aligning the Gap between the User’s Need and Business need

Problem Statements are like Compasses in the Wilderness of Ideation.

Quantitative research is expressed in Numbers and Graphs. It is used to test Confirm Theories and assumptions.

Qualitative Research is expressed in words. It is used to understand concepts, thoughts or experiences.

Evaluate an existing product based on a set of Usability Guidelines, the Target Users, and their Tasks.

Visual Representation of an Product

Site Map and User Flows Provides User’s Movement through the product, mapping out each and every step the User takes - from entry point through out the final interaction.

We Simplify the story that specifically focuses on Prioritization of Content, Functionalities and Behaviors.

Testing state of the Product

We test the Product by creating a usable mockup for initial feedback

We Conduct the testing through the First Impression Test, Expression Test, Bench Mark Test and form the Surveys and Questioner